J'ADORE
ALEX ALONSO, MR ALEX TATE
Alex Alonso’s award-winning studio mr alex TATE is built on a philosophy we love to hear: “curate fearlessly.” Six quick Qs for a fellow maximalist and ochre enthusiast.
Photo credit: Juan Pablo Castro
Minimalist or maximalist?
Maximalism, for me, is an approach that tells a story of curation, selection, editing. I love when when a room feels full with pieces of the story you're trying to tell.
We believe every designer has a secret weapon—what’s yours?
My team! Working on someone's home is a very personal, and many times, emotional experience. They know that to be effective we must take into account the human aspect of our business.
Photo credit: Juan Pablo Castro
Describe your trademark vibe in three words.
Eclectic. Moody. Curated.
Current palette crush?
Blush, emerald and ochre. As clients' tastes migrate away from grays and neutrals, softer and deeper tones are sliding right in. We've got a few projects where emeralds and blushes are taking center stage. And ochre is so complex it complements any palette.
Dream project (type, location, client, or budget, and why)? Do tell!
Remodeling a Georgian townhome in London. I'd love to take a formal, traditional space and give it an eclectic punch of color, pattern and texture.
Photo credit: Juan Pablo Castro
Favorite JA piece you've used?
Reform Credenza. The detail is such a strong visual element. I incorporated it for clients who really love art—because the room is very open to the rest of the living area and you could see it from various angles, we wanted to make sure that it was substantial.